Wednesday, March 19, 2008



So, I loved the above Ontario tourism commercial the first five times I saw it. It features a catchy tune sung by a Canadian songstress called Molly Johnson and an assortment of lovely, airbrushed, and presumably Canadian folk of every color under the rainbow.

I won't lie. The first five times I saw the ad, it made me desperately want to go to Canada and not because MP happens to hail from Ontario. I wanted to go to Ontario because, as Molly Johnson sang, "There's no place like [Ontario]," and who doesn't want to visit a place where everyone has clear pores, good laughs, and limitless happiness (so is the brilliance of tourism ads, no?). Sure, MP declared that the ad was full of cookie-cutter wankers and that he isn't the biggest fan of his home province but, dammit, I wanted to experience Ontario anyway. I was virtually packed and ready to go to the land of Molly Johnson and open spaces. I was ready for a vacation.

But then I saw the ad a sixth time...and then a seventh. I saw it again and again and again. During the span of a single weekend, not only did I see the commercial three times on television--and I don't watch that much television, folks--I heard it on the effin' radio, not once, but twice! And then it got worse. I saw it again. And again. And again. That commercial--as lovely and selling as it once was--became such an annoyance that, honestly, I don't know if I want to visit Ontario, after all. I'm sure that wasn't the response the Ontario tourism board was hoping for, but there you have it folks. There you have it!


Anonymous said...

you should go away with MP for a romantic trip. i am sure your parents would be proud.

Lahoree! said...

lol that tune is catchy.....and they show that ad here too, i liked it the first couple times but now its starting to get on my nerves lol.....on another note, i like ontario but not just because I live here.....i like it because it has lots of fun stuff to do: rock climbing, paragliding, whitewater rafting, skydiving, camping (wasaga beach, national parks), some awesome cuisine from around the world, lots of year round events like jazzfest, concerts, multi-day music events with dozens of bands, restaurant events like winterfest, aaand its probably the only place besides Quebec which is an ideal launch pad for a road trip.....=D

Chitty Cat said...

well - isnt that the case with MOST ads??